Wednesday, January 29, 2020

Landing Page Design

Now, most of you may be thinking “I’m no designer and I haven’t got time to learn all this stuff”, and that’s fine… because all I want you to do is to understand the principles behind it. And besides, there’s a .zip file which accompanies at the end of this article series with a template designed for you.

If you have missed the first series of this article, then follow here.

In Forex Affiliate Marketing, especially if you are running adwords campaigns or a special campaign, it is relevant to have a good landing page. In all the testing we’ve done we have found that the best converting landing pages (and the ones which result in a lower CPC) are squeeze pages led with a video.

If you’ve been following the launches of any of the major marketers over the past 6 months you will have seen that all of them have been heavily using video (in fact, some of them have used only video and no sales copy at all).

So make sure you spend a little time to shoot some video, because it’s important, and if
you’ve got a fear of being on camera then get over it (or get someone else to do it for you. All the relevant information (headline, video, opt-in form etc.) needs to be above the fold on the landing page. If it’s below the fold then you need to start over, out of sight is out of mind.

Depending on your product, you should have a compelling lead to entice your prospect to hand over their details (free special report, free video course, free software etc.). You need to bring your SEO know-how into the mix as well. Reinforce your keywords in the Title and H1 tags, and even the Meta Tags. Google expects you to do this, and although Meta Tags have lost their weighting in organic searches (as they are open to abuse), I still use them for added relevance. Secondary and longer-tail keywords should go into your H2 & H3 tags.

One thing I would add is that I have found that H tags need to be human readable content – not just keywords optimized to get the Google bots to like you. Remember, you want humans to sign up, the Google bots wont make a purchase.

Use relevant and good quality images with appropriate file names, and make sure you use the alt tags on the relevant images (so name them “puppy-training.jpg” and do an alt tag of “Puppy Training” etc.). I spread out the keywords I use into the filenames as well, to reinforce and underpin the theme.

Don’t reuse the same images, or Google will penalize this approach. I’m not saying you have to go over the top with lots of images as we need a balance between a concise page with varied and appropriate images and content.

Don’t fall foul of copying other peoples artwork and images, or copying from a Google image search. Someone will notice, and you really don’t want this. I always add a caption to images to explain to the audience what the image is, and this helps your page.

In the same vein, do not promote irrelevant content (e.g. if you have an arrow do not give it a glorified filename, just call it “1.jpg”). The reason you shouldn’t name irrelevant images is that Google would otherwise look at the image and *think* you are promoting it as content, and decide the image is poor quality and slap you.

Make Google focus on your good content, and hide the irrelevant aspects as best you can. You can even go to the extent of removing alt tags on irrelevant images from the landing pages.

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