Just the way landing pages are critical to the success of a PPC campaign, it is just the same as important in affiliate or performance based marketing. We know that affiliates certainly spend a lot of time to focus on creating the right content, using the right tracking URL’s and the relevant text links. While all the above might help in generating traffic to your website, what sets apart a good affiliate from the rest is the landing page, which forms the last segment in the entire conversion funnel.
So what’s in a landing page anyway?
- A landing page helps give out a strong message that does not confuse the visitor.
- A landing page helps in compliment the content from the refering URL that visitor clicked to end up on the landing page.
- While the content on the refering URL helps to educate the visitor, a landing page helps the visitor to decide to take the right course of action.
- The right course of action (obviously, to sign up) is determined by how the landing page is set up.
- The landing page should summarize the forex broker you are promoting focusing on summarizing the important points that will compel the visitor to sign up.
Successful affiliate campaigns are about more than simply drafting content that attracts the attention of your target audience through the relevant search engines. Many affiliate marketers falter in the “what happens next” post-click phase, and a big reason for this is sending your traffic to the wrong type of page.
Roughly 80% of affiliate traffic is sent to one of the following page types through the affiliate tracking URL
* The company homepage (most common)
* A sign-up or registration page
Let’s take a quick look at comparing a landing page versus the other common types of pages available.
Landing Page V/s Homepage
The landing page effectiveness is largely determined by the relevancy of message match – how accurately the content on your landing page reflects the words and meaning of your content. With a landing page you can tailor your content to be specific to a single focused topic giving you a 1:1 content relevancy mapping.
Conversely, homepages often have multiple messages based on different product areas or services and are likely to produce a higher mapping ratio – perhaps 1:4 (or higher) – diluting the potential for the landing page portion of the conversion process to be successful.
Landing Page V/s Registration page
Sending traffic directly to a registration page from an ad is a terrible conversion strategy from a human perspective – too much of a hard sell with no supporting material.
Instead, by using a landing page to warm your prospects with product/service/brand benefits before passing them on to a registration page. You’ll be able to create a page that adds valuable content and messaging to increase your conversions at the same time.
It is recommended to use or create landing pages if the forex broker or the merchant you work with does not provide a landing page, hosted on your domain. In conclusion, a landing page helps to give your efforts the last much needed extra push to help with converting the traffic that you send to the merchants or forex brokers that you promote.